About

Jenni Burridge

New Insights VIP Life Coach

Jenni refers to herself as a ‘True Essence’ Life Coach and focuses heavily on her clients’ personal development by taking them on a journey of self-discovery towards self -empowerment.

Jenni believes that with heightened awareness of who we really are, we can strive to live more consciously and choose to make choices! Thus, we begin to be in creative control of our own life experiences.

My personal philosophy

Ever since I can remember, I have pondered the meaning of life!

I so enjoy questioning, debating, listening and chatting with friends and colleagues, sharing hopes and dreams and ‘problems’.

The more I connect with people, from many and varied walks of life, the more I realise that we are all the same – that we are one – that we ALL spend time searching for our truth, our purpose, our passions and fundamental happiness.

I believe that the purpose of our life is, first and foremost, to find out WHO we really are!

Once you know who you are, it becomes so much easier to discover your true passion and begin to live life authentically. In essence you ‘become the author of your own life’, living true to your inner joy.

Then it is time to WORK with your passion to SERVE!

In this way, the true happiness, peace and content that we all long for becomes yours for the taking. Your inner turmoil and conflict is released. There is no more “holding on” or “white knuckling” through life!

The desperate need to try and control every aspect of your life falls away, supplanted by a simple process of taking action, surrendering, trusting and believing!

798 Art District, Beijing

Lama Temple, Beijing

True Essence Life Coaching

As a ‘True Essence’ Life Coach, my focus is on helping my clients achieve substantial personal development and growth tailored to suit their own uniqueness.

‘TRUE’: Correctly positioned or balanced

‘ESSENCE’: All that makes a thing what it is. An indispensable quality or element.

‘IN ESSENCE’: Fundamentally

‘OF THE ESSENCE’: Indispensable, necessary, cannot do without.

‘UNIQUENESS’: Being the only one of its kind; having no like or parallel.

What I can do for you

I will help you embark on a fascinating journey of self-discovery towards self-empowerment.

I believe, that with heightened awareness of who you really are, you can strive to live more consciously.  You can choose to make choices and start to become in creative control of your own life experience.

My role as your life coach will be to:

  • Help you discover your true you, so that you can find your passion.
  • Encourage you to develop your passion by brainstorming exciting goals and steps of action to get you where you want to be.
  • Focus on your personal development by helping you to set and achieve goals that will enable you to live your dream while you enjoy – and grow through – the process.

Sarah Ban Breathnach, best selling author of Simple Abundance wisely states – “We cannot go forward if we don’t know what’s holding us back.”

I shall assist you in:

  • Letting go of that which no longer serves you.
  • Reclaiming your joy.
  • Reclaiming your personal power.
  • Becoming aware of your uniqueness and living a more conscious life.

Learning to appreciate and embrace change

Change is the only constant in our lives!

I can help you to form a new relationship with change – one that is characterized by excitement and positive anticipation rather than fear and trepidation.

We will use grounding techniques, such as the emotional freedom technique (EFT), visualization and affirmations, to keep focused. I will work with you on setting intentions and give you exercises to do to elevate your position on the emotional scale.

I will introduce you to numerous simple, yet powerful confidence building and self-development tools, to carry you through your journey.

Are you a Rod … or a Reed … in the wind?

By realising the importance of being flexible, whilst still totally committed to your goals and dreams, you learn to live in the moment, even as the moment evolves.

Then, when the powerful headwinds of life begin to blow, instead of snapping like a rod, you will simply sway like a reed!

I shall help you to turn obstacles into opportunities.

Finding balance

Our days can be extremely busy and full of ups and downs leaving many of us longing or striving for balance.

Yet how many of us appreciate that perfect balance requires acceptance of both ends of the spectrum (positive and negative, lightness and darkness, yin and yang etc.)?

I can help you to acknowledge life’s perfection and experience unconditional love – by embracing both of its sides. Between the extremes lies the light, love and true power to create the life you aspire to.

As your coach, I shall insist that you carve out time for yourself and those personal pursuits that bring you joy and contentment!

Whether it be a walk on the beach, an afternoon nap or an inspirational week-end away … you will decide.

I like to call it “Soul Time”.

“It is the soul’s duty to be loyal to its own desires. It must abandon itself to its master passion.” – Rebecca West

Meeting Dr. John F Demartini

Jenni Burridge

Jenni Burridge

VIP Life Coach

True Essence Life Coaching

Studio Ekuthuleni

Glencairn Heights

Cape Town

South Africa